What is Social Media Marketing?
Social media marketing is the process of marketing through social media sites like Twitter, Facebook or YouTube. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized, cost effective and dynamic level than through traditional marketing.
A well planned and executed social media marketing (SMM) strategy takes you where your users and buyers are. It lets you share the voice of your organization, get real time feedback for your products, create an instant buzz for your new product offerings, build customer loyalty, and reach an informed target audience.